Netflix has ventured into new territory within the streaming market by announcing that it will broadcast WWE events for a decade starting in 2025, in a deal worth $5 billion. This agreement allows the company to tap into WWE’s extensive fan base and strengthen its position in the live sports entertainment arena. Live broadcasts of sports events, such as the upcoming boxing match between Mike Tyson and social media star Jake Paul in July, enhance the platform’s appeal, targeting not just younger audiences but also older demographics.

The company is set to release its first-quarter report soon, anticipating significant growth in subscribers. This increase in the subscriber base is expected to be supported by stricter measures against password sharing and new, lower-cost, ad-supported subscription plans. Analysts predict revenues around $9.27 billion and higher subscriber numbers compared to previous quarters, which could further solidify Netflix’s market position while creating new opportunities to boost advertising revenue through regular live content broadcasts.