Analyses

Philipp Morris aims for new highs, but tighter controls on under-30s in the US could hold back sales

“Decades of scientific evidence prove that keeping tobacco products away from young people is critical to reducing the number of people who eventually become addicted to these products,” said Brian King, director of the FDA’s Center for Tobacco Products.

The US Food and Drug Administration has required more people to show photo ID when buying tobacco products, as the health regulator has increased the age verification requirement by three years.

As part of a rule finalized by the agency on Thursday, the FDA will now require retailers to verify the age of people under 30 when they buy tobacco products, up from 27.

The FDA also said that retailers will not be allowed to sell tobacco products through vending machines in places where persons under 21 are present or where persons under 21 may enter, up from 18.

Philip Morris International Inc. is an American multinational tobacco company whose products are sold in more than 180 countries.

The company’s best known and best selling product is Marlboro. Philip Morris International is often referred to as one of the companies that make up Big Tobacco, and its share price is currently at a new high and is currently in positive territory, but regulation may affect sales.

The United States has cracked down on the use of tobacco products in recent years to reduce the number of preventable deaths from smoking and other products, and to stop the use of e-cigarettes by minors.

In 2019, the FDA raised the minimum age for smoking from 18 to 21.

According to the American Lung Association, smoking causes more than 480,000 deaths in the United States each year, making it the leading preventable cause of death in the country.

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